CRO or Conversion Rate Optimization is a very important aspect of internet marketing and search engine optimization. Conversion Rate Optimization is a strategy used by SEO and Inbound Marketing experts to increase sales, leads, and conversions on a website. By leveraging Conversion Rate Optimization in your marketing campaign, you will begin to funnel your customers down a path that will consistently evolve. By changing certain aspects of your call-to-action buttons, colors, and layout, you will begin to “optimize” your website to the best possible conversion rate. With the help of marketing strategies like A/B split testing, you can run parallel tests that will then provide analytics on which conversion rate campaign did the best.