Conversion Rates

Conversion Rate Optimization (CRO)

Conversion Rate Optimization for On-Page SEO and Increasing Measurable ROI

What is Conversion Rate Optimization (CRO)? Put simply, it is how much work it takes to get someone to “convert”; that is, to sign up, buy, or do whatever it is that you want them to. Conversion Rate Optimization is the heartbeat of your SEO efforts and if not tailored correctly, you will have no conversions. Having a solid understanding of Google Analytics and Advanced Segments allows me to increase conversions across all your markets.

Defining Conversion

The first step to conversion rate optimization is to decide what you want your customers to do. Do you want them to buy your premium package?

Do you want them to sign up for your newsletter? Do you want them to share your post with their social media followers? Decide what your goal is, because this is what you base your success on.

What are you looking for?

  • More Phone Calls
  • More Email Leads
  • More Sales
  • More Social Media Likes & Followers
  • Product Trial Downloads
  • Etc.

This list can go on for miles. It is important to understand which of these sets is most important before creating a real-time strategy. Based on a collection of data for your goals, we can then tailor a campaign for CRO based on your specific needs.

Optimizing conversion

There are many tools you can use to analyze traffic patterns leading up to conversion? How many pages do they look at? Which is the page with the highest conversion rate? (This page tells you what your key info is – the information that convinces them to take the plunge and convert.)

At, you can get expert conversion rate optimization for your site. I will analyze your traffic data and work with you to come up with a conversion rate optimization strategy that will get your visitors converting faster and more reliably than ever. Contact me today for a free consultation!

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