Sacramento Kings New Logo Design

Sacramento Kings New Throwback Logo Design

Today, The Sacramento Kings Announced their new logo design and it is pretty epic. However, with this being said, does it not look a little like the 1985 Sacramento Kings Logo Design? In any case, we are glad the Sacramento Kings have a new identity and we have to admit the new 2016 logo design and brand identity is pretty awesome.

Sacramento Kings Logo Design 1985 - 2016

In a resent article, they quote;

The new primary emblem is inspired by the Kings classic logo. It is reimagined to reflect the civic and franchise pride that has lasted and grown for a generation. Now, with a clean, modern look – a reshaped crown, refined basketball and new typeface that puts Sacramento front and center – the new identity draws from the team’s ambitious beginnings and reminds our region and the world that Sacramento is undergoing a transformation.

So yea, they did this on purpose and with great intention, why not. This is an amazing new look for the Sacramento Kings. With the logo out the door and a new brand identity front and center, maybe the kings can win some games again.

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